Marketing Manager (Footwear/Fashion)

Core Purpose of the Job

• Assist the Head of Brand in developing marketing strategies, setting up marketing, advertising and promotion plans, conducting research for the assigned brand and product(s).
• Manage and execute the most effective marketing for Vietnam market under the strategic direction to achieve successful store performance in regards of KPI
• Understand and identify marketing opportunities for CRC Business Units in the Vietnam market.

Areas of Responsibility

• Develop an annual marketing calendar that supports our brands and our retail stores i.e. Product marketing strategies, retail strategies or as specified by our principles (short term and long term) to meet objectives.
• Plan, executing, monitor and control advertising, promotion budgets to ensure the budget utilised effectively. Monthly and annually report and update about actual spending and planning to finance department.
• Work with advertising, media, PR and other agencies to execute advertising/media/promotion plan and advertising production effectively.
• Coordinate with merchandising team on monthly planning, sale target, store activity, premium, promotion etc.
• Analyse competitive activities and reaction to counter competitive challenges.
• Coordinate and well negotiate with landlord to pursue for the media and activity location to meet marketing objective and accomplish highly outcome to campaign.
• Responsible for marketing internal processes i.e. Purchase requisitions etc. with approvals for smooth functioning.

Competencies

Qualification:

• A university degree or higher preferably in Marketing or Business Administration

Relevant Experience:

• At least 5 years of relevant working experiences in Fashion/Cosmetic Retail marketing.
• Good track record and solid experience in building successful brands

Skills and Personal Attributes:

• Positive, result-oriented and will power to strike for excellence
• Good sense of initiative and responsibility
• High level of accountability
• Passionate and strong ownership
• Analytical and with strong strategic thinking
• Well-presented with good inter-personal and communication skill
• Fluent in both spoken and written English and Vietnamese